Misleading Advertising: Its Control
AbstractThe central role that advertising plays in today's economy makes the con trol of misleading advertising central to any consumer protection scheme. Misleading advertising is controlled both through legal measures and extralegal organizations such as the Canadian Advertising Advisory Board. The writer of this article details existing legislation in this area, dealing particu larly with sections 33C and 33D of the Combines Investigation Act, and con siders the extent to which these laws, together with the extra-legal organiza tions, can successfully suppress false and misleading advertising.
Author(s) retain original copyright in the substantive content of the titled work, subject to the following rights that are granted indefinitely:
- Author(s) grant the Alberta Law Review permission to produce, publish, disseminate, and distribute the titled work in electronic format to online database services, including, but not limited to: LexisNexis, QuickLaw, HeinOnline, and EBSCO;
- Author(s) grant the Alberta Law Review permission to post the titled work on the Alberta Law Review website and/or related websites.
- Author(s) agree that the titled work may be used for educational or instructional purposes and/or in educational or instructional materials. The author(s) acknowledge that the titled work is subject to other such "fair dealing" provisions and applicable legislation.
- Author(s) grant a limited license to those accessing the titled work from an electronic database or an Alberta Law Review website to download the titled work onto their computer and to print a copy for their own personal, non-commercial use, subject to proper attribution.
To use the journal's content elsewhere, permission must be obtained from the author(s) and the Alberta Law Review.